Prospecting

Prospecting

Is your Realtor® a prospector? I don’t mean a gold digger, but the kind of agent who systematically looks for business everyday. In real estate language Prospecting is also called Lead Generation and it is at the very heart of selling homes. Prospecting is actively looking for buyers and sellers. One of the main prospecting activities is phone work, calling people every day about real estate. It is not uncommon for active successful agents to contact thirty to fifty people a day! Another favorite form of prospecting is “door knocking.” This consists of walking a neighborhood and talking with people about real estate. “Farming” is another popular form of prospecting. There are many kinds of farming but it consists of focusing on a geographic area or a specific clientele. Mass mailings are not usually considered Prospecting, its Marketing and there is a big difference. Marketing is passive; the agent just waits for the phone to ring. There is no question; you want an agent who is actively talking with people everyday, actively looking for people who want to sell or buy homes. When you start working with an agent make sure you ask what kind of prospecting that Realtor® does. You don’t want a gold digger… you want an active Prospector!


Bryan Martin BRE#01710197  01864461 Headshot
Author:
Phone: 559-259-8154
Dated: July 1st 2014
Views: 587
About Bryan: ...

Property Search








RSS Feed

View our latest blog posts in your RSS reader. Click here to access. RSS

Search Blog

Recent Blogs

4 Design Apps For Our Fresno Buyers And Sellers - Working with Fresno buyers and
Win The Home Of Your Dreams - In a seller’s market, the first
4 Reasons 2016 Is The Year To Buy A Home - 1. Home prices will finally calm
April 2015 Fresno Madera Calendar Of Events - There are so many events going on

Saved Properties

This is a list of your favorite properties. We will email you if a property is reduced or leaves the market.

Click 'Save' to add a property to this list.

Register / Login

New & returning visitors please enter your information to login.

By clicking 'register' you are agreeing to our terms of use & giving us expressed written consent to contact you.

Questions? Comments? Complaints?

This message will go directly to the head of our team.

Location & Address

Keller Williams Realty Fresno BRE#01864461
7625 N Palm #106
Fresno, CA
559-396-3170